We've tried to summarise in a sketch how we see the difference between CSR and Sustainability. We believe that it's time to start the transition from CSR to sustainability, the transition from 'doing good' to 'creating good companies'. If companies want to create real change and have a real positive impact, then a new thinking is required.
The road of a company towards sustainability is a complex process that requires systemic thinking and shared vision in order to develop capacity for change and sustainability learning at all organizational levels. In order to become sustainable, companies need to embed sustainability principles in every aspect of the business (e.g.: research, product development, marketing and communications, HR processes, supply chain, operations etc.).
[…] But whether we like it or not, the world is changing and companies need to rethink their business in order to address their material environmental and social impacts and, at the same time, contribute with solutions to challenges such as climate change, deterioration of ecosystems, increased use of natural resources, poverty or unsustainable patterns of consumption. If companies want to create real change and have a real positive impact, they need to start the transition from 'doing good’ to creating 'good companies’ by integrating sust… […]