About: Ioana Tetelea

Recent Posts by Ioana Tetelea

How systems thinking is helping us create a more sustainable world

How systems thinking is helping us create a more sustainable world
As Peter Senge mentions in The Fifth Discipline, ‘most of the problems faced by humankind concern our inability to grasp and manage the increasingly complex systems of our world’ (Senge, 1990: 14). Capra and Pauli also emphasize the need for systems thinking when it comes to solving the problems of our times: ‘The more we…
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Why your employees need more vitamin N?

Why your employees need more vitamin N?
Imagine an interview for a new job in which the candidates are asked not only about their professional experience and expertise or personality traits, but also about how much time they spend in nature both in and outside the city, what are the environmental causes they care about or how much time they spend disconnected…
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5 reasons why environmental non-profits need social marketing research

5 reasons why environmental non-profits need social marketing research
For companies market research is a strategic part of the business and an invaluable source of information that helps them measure success, stay relevant, track their competitors’ performance and be prepared to face market changes. Through market research methods such as surveys, focus groups, interviews etc., companies are able to find out how their marketing campaigns have contributed to an…
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